We were asked to develop the next creative evolution of the “Answers” campaign for Siemens within their current design guidelines. We created the “No Easy Answer” campaign. This campaign concept will make people think about Siemens in a new way. Not just as a provider of solutions, but as a thought leader involved in identifying and solving some of the world’s toughest problems. It allows us to frame what Siemens does in a human context that is easy for people to understand.
Type: Integrated Campaign
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction