This was a digital pitch to promote Raisinets’ new flavors and sizes. The idea is called Sweet Dreams, where various fruits play animated characters in humorous episodes that spoof everyday moments, human behavior and pop culture. The characters and content were placed in various digital and social media channels to build community around the campaign and the brand. We won the pitch and this work was executed into a successful digital campaign.
Type: Digital Campaign
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction, Character Development