Planned Parenthood asked us to come up with a campaign that changes people’s perception of the brand and educates people on what they do. We want people to appreciate and understand the importance of Planned Parenthood and position them as a high-quality health care provider for all. We came up with “Choose Love.” It is not about divisive ideologies; instead, it is about unconditional love, support, and quality care for all.
Type: Campaign Concept / Brand Identity
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Creative Direction