This campaign commemorates the 50th anniversary of John F. Kennedy’s presidency by using his actual words “ask not what your country can do for you, ask what you can do for your country.” We’ll make his words relevant to today, by showing the things that we shouldn’t be asking – and those that we should be asking. The purpose of this campaign is to raise awareness among young adults about JFK, and inspire them to go out and do something good in the world.
Type: Pro bono Campaign
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction