GirlTV represents the media+programming equation of the future by combining interactive television and online capabilities for girls' ages 6-12. To pitch this idea we created a demo that demonstrates the types of content and interactivity we would have on GirlTV. We came up with original ideas and partnerships to create engaging content that appeals to young girls. The design allows the user to have a seamless interactive experience across all platforms that changes as they grow older.
Type: Interactive TV / Website / UX / UI
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction, Content Creation