This is a campaign for EarthGrains bread, the
first commercial bread to take a conscientious approach to how they grow their grains. The goal of this campaign was to start a movement, drive awareness, and influence purchasers to buy EarthGrains bread to support more sustainable farming practices. To spread the word we created a simple story and movement that was approachable, friendly, and easy to understand.
Type: Integrated Campaign
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction