A quick pitch for a company CEC that owns multiple universities. As part of the pitch, we created an umbrella brand called “A New University” that could be used to house and sell all the schools. We created a playful graphic using the letters N and U. This graphic was interchangeable to showcase different schools and career interests. This body of work resulted in winning the account.
Type: Integrated Campaign / Brand Identity
Agency: Ogilvy & Mather
Title: Associate Creative Director
Role: Art Direction, Illustration